CEF is an aggregation service for notifications, authentication & payments services around the various mobile / social platforms in China. It provides a single & consistent interface mapping to multiple providers for app developers to quickly integrate these functions; also it ties in multiple social profiles, messaging channels and payment options for each user, allowing insights and behavior analysis and unified operation across multiple services. CEF reduces customer time to develop these functions as well as to manage providers. Also it improves reachability, availability and performance as it routes through the preferred / best provider(s) and methods.
CEF contains below features: